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Bar REFAELI

I feel I look my best when I'm comfortable - 
especially when it comes to underwear.


Since it’s the closest thing that ever gets to my body 
I want it to compliment me, not steal the show! I live for simple clean lines, 
and of course, the softest cotton.



Within my line of work I travel constantly, rushing from city to city, 
and am lucky to be able to wear the most incredible 
and elaborate designs. I love it, but on my downtime
I just want to relax and be myself. I don't want my clothes to define 
me and that's the idea behind under.me. 
It’s a focused collection of beautifully made basics 
that look good and feel amazing.


Underneath my clothes lies the real me. Nothing else.”